Digital Marketing Tips for the Small Business Owner

Digital Marketing Tips for the Small Business Owner

Once you have taken the time to review Wealthy Affiliate and learn more about how to become an entrepreneur online, you should know that the expansion of social media resources and digital marketing options has made it easy to pitch to your customers without having a big budget.

These options allow you to choose how you spend your time and budget in the digital world and allow you to build your presence on the platform that is the best representation of you and your company. You should never think of a digital campaign as a “one and done”. After all, it will evolve and grow right along with your business.

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Social Media Ideas and Digital Marketing Tips for the Small Business Owner

Following, you will find some suggestions that will help you plan your social campaigns across all media: Yelp, Facebook, LinkedIn, Snapchat, Instagram, and more. You might be surprised at how much your business will grow when you use these ideas.

Go Mobile

Nearly all of the information that we receive is on the go. Therefore, if you are a small business owner, you need to make your marketing platform more than simply “mobile-friendly”, it should be “mobile-centric”. After all, marketing that is not accessible for mobile search and access is not going to be nearly as valuable in the coming years.

Compelling Content

Let’s face it, with the advancement of technology, our attention spans are continuing to decrease. On average, we have an attention span of about eight seconds, according to one study. So, you should do what you can to grab the attention of your readers by using content that is tailored to their needs/interests and they’ll keep coming back for more. Make sure that you are putting your services, business, and products in your content. Images and videos are great ways to drive engagement of your customers.

Dive into Data

By obtaining software/services to mine data, you can unearth sales and other customer info for some insights that you will be able to act on. When you have this information, it will allow you to personalize your promotions/offers and improve on your customer service.

Think Big- but Don’t Spend Big

Keep in mind that no business is too small to utilize digital marketing. Digital marketing resources allow you to spend your money wisely, increase your visibility and your reputation. If customers are not aware that you exist, how do you expect them to buy your products. So, in this digital age, you should be focusing on keyword searches and search engine optimization to attract attention.

Pay the Piper

In order to increase your presence, impact, and reach, you may need to use paid advertising on key websites. You may consider using a business rewards credit card so that you can earn rewards by making purchases.

Build Your Profile

By taking some time on building your social media profiles such as LinkedIn, Facebook, Instagram, and others- and increasing your visibility with some well-placed media posts (in some cases, paid posts)- you will attract more new customers than traditional networking would be able to.

Ask Permission

People don’t like getting junk mail in their mailbox- they don’t like getting junk (spam) in their email box either. Use permission marketing to earn the respect of your influences, prospects, and customers. Permission marketing is an approach requiring an explicit agreement to receive texts, emails, and newsletters. You should only be sending “PUSH” messages to those who want it.

Use a “Buy Now” Button

By placing a “buy now” button on your social media sites/posts, your customers will be able to make their purchase without ever leaving that platform. The “buy now” button is increasing in popularity and also increases the likelihood that your customers will make a purchase and keeps you from investing in the cost of developing an app.

Look Locally

A local paid marketing strategy will target your customers based on their zip code, or even their street name. This will allow you to connect with the audiences that you care the most about connecting with.

Email Regularly

Some people believe that email marketing is falling by the wayside, but this is actually greatly exaggerated. In fact, email is actually one of the most cost-effective and useful tools when it comes to marketing. In fact, more than ¾ of the consumer group aged 35 to 44 have stated this is their preferred communication platform. When you use it appropriately, email marketing can be a very powerful tool for marketing.

With the advancement of technology and digital marketing, these tips will help ensure your success as a business owner. Don’t forget to check out Wealthy Affiliate for more information on starting an online business.

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